About
Bask in the light
Golden is a boutique public relations agency devoted to luxury travel. We are passionate about storytelling for brands infused with artistry, creativity and design excellence. Our team is a golden ratio of publicists, writers, designers and digital natives. Together we have decades of experience working with some of the biggest media brands on the planet. Golden is devoted to shining a light on your story. Bask in the glow of taste makers, opinion shapers and media leaders of the highest quality. Find your place in the sun.
Services
Golden stories
The Golden collective is an elite team of media specialists comprising media strategists and content creatives. We have created a trusted network of industry advisors to shape campaigns tailored to your needs and project scale. We are expertly placed to connect you with tastemakers that matter and ignite conversations in circles of influence. Invite us to add gold dust to your story. Our premium services include:
Communications strategy
Media kit creation and distribution
Media planning and pitching
Event creation and management
Media partnership negotiation
Media famil planning and hosting
Luxury brand collaborations
Brand story, design and art direction
Digital content creation
Branded blogs and sponsored articles
Influencer negotiation and management
Photography and video creation
Our values
World class
Gold is a symbol of excellence. It also defines our standard of service. We believe in crafting world class campaigns to build authentic connections and long-lasting relationships. Tenacity is our hallmark: we go above and beyond every time, delivering media outcomes that break records. We put our heart and soul into making noise to move the needle. Invite us to spin your story into gold.
Our values
Art & design
We work best when paired with brands that embrace creativity and style. We relish hotels infused with artistry, luxury lodges centred on design and travel brands inspired by culture. Like our clients, we prioritise the intimate and bespoke. We also believe that design elevates the mind and art feeds the soul.
Our values
Sustainability
We seek out clients that tread lightly on the planet. Our style of luxury is sun kissed and green. Our name reflects our love of golden moments in nature: honey light on sandy beaches; the halcyon glow of a rainforest; an apricot dawn against the ocean. We are passionate about destinations where people and planet unite in harmony. We embrace brands built on conscious creativity and sustainable solutions to reflect our times.
Team
Golden ratio
The agency brings together a unique collective of media experts with over 60 years of media experience who traverse the worlds of travel, art, lifestyle, fashion and design. We have our finger on the pulse of lifestyle trends and an eye to the horizon. Our skills are diverse but our passions unite us. We come together over a shared love of travel and art; style and sustainability; curiosity and creativity: these are the secrets of transformative travel. We also believe they are the nectar of life.
A freelance journalist and content creator, Ros has extensive experience writing copy for travel and lifestyle platforms in print and new media. She has just returned from two years living and working in Berlin, where she was a Travel Correspondent for Australian media of the highest quality and was published with world renowned outlets, including Qantas Magazine, Delicious, The Australian, The Sunday Telegraph, MiNDFOOD, Delicious, Peppermint, Whimn.com.au, Buro 24/7 and Elsewhere.
Golden was created by veteran Public Relations specialist Gabrielle Wilson. In a career spanning 20 years, Gabrielle has worked with luxury brands in Sydney, Paris and London.
Golden is the sister agency to The Press Society, which specialises in PR for art and design. Their clients include Australian art icons such as: National Gallery Australia, Sydney Opera House, The Australian Ballet, National Portrait Gallery, Art Gallery of NSW, Sydney Theatre Company, Sydney Festival, Destination NSW for Vivid, and Telstra for NATSIAA: Australia’s prestigious award for Aboriginal art.
Before starting her first agency, Gabrielle was the PR Manager for the Museum of Contemporary Art Australia. She was also previously a Publicist for PR Agency Articulate, where she managed campaigns for Venice Biennale’s Australian Pavilion and Carriageworks, and assisted on Sydney Contemporary Art Fair and Sydney Biennale.
Before returning to Australia, Gaby spent almost a decade in Europe, managing media for world renowned tourist site: The Queens House and Royal Observatory in London. She also crossed the channel to work in Paris for Agenda PR who managed campaigns for Tate Modern and V&A Museum. She also spent an idyllic summer as a tour guide for Le Louvre living her best life, wandering their hallowed halls and discussing the world’s greatest art masters.
Prue’s career spans two continents and two decades across magazine, online and newspaper titles. She began her career at Harper's Bazaar Sydney. In 2002, she moved to New York, working with iconic US publications Nylon Magazine, In Style, The New York Daily and The New York Post where she wrote a weekly column on emerging trends. In 2010, she was appointed Fashion Editor at The Sunday Telegraph, producing a weekly column to an audience of a million readers. In 2019, Prue launched PL Creative, a content consultancy in lifestyle, fashion, beauty. Today she is the Australian Editor of leading UK influencer intelligence platform, CORQ. Prue is a leader in trend analysis and expertly placed to advise on social media and influencer strategies.
Clients
Hallmarks of success
The team behind Golden, and its sister agency The Press Society, have worked with heritage, tourism and arts brands around the globe: names synonymous with excellence and prestige. We bring a wealth of experience in the luxury sector, as well as a coveted list of elite media contacts. We are proud to have worked on campaigns for the following clients:
*Tourism NT through Access PR
Testimonials
Glowing praise
”Gabrielle Wilson tackles the most challenging projects with aplomb, providing high quality publicity and issues management advice while securing excellent campaign results. Gaby is highly skilled and a delight to work with. She’s organised and thorough with exemplary media contacts. Gaby negotiated media contracts with globally known artists and their managers, secured front page stories and major TV pieces, and managed an array of issues. Each was done with the same level of professionalism. Any event, regardless of size, is in safe hands with Gaby.
Alison LeeDirector of Media, Destination NSW, Vivid Sydney
”Gabrielle is a very impressive communications professional. She combines unparalleled cultural and media networks, with her significant talent and experience in the craft of achieving ‘great media coverage’ in both quality and scope. On our projects, she brought passion, creative flair, maturity and drive to the delivery of outstanding outcomes.
Mark GogginDirector, Sydney Living Museums
”As a person Gabrielle is principled, generous and full of goodwill. As a publicist, she’s exactly the same. In addition, she's conscientious, well regarded by media and very savvy. She’s the person you want by your side when you’re seeking the spotlight, juggling a hot issue or just chewing through some ideas about how to best approach a journalist. I’d recommend Gaby without hesitation to anyone seeking an excellent PR advisor, a terrific colleague and a downright great person to know.
Imogen CorletteMarketing Communications Manager, ABC Television
”Gabrielle is one of the best publicists in the business. Her tenacity, passion and creativity consistently set her apart from the crowd. Time and again, she has crafted innovative media strategies which generated masses of media coverage and more often than not front-page headlines. Gaby is a seasoned PR professional with an enviable contact list. She is also the publicist you can trust to always go above and beyond. We have felt blessed to have as part of our team.
Penny RowlandDirector Marketing, Commercial & Audience Development, The Australian Ballet.
”Gabrielle is a delight to work with – without a doubt one of the best publicists I’ve come across. She’s professional, results-driven and 100% committed. She’s also a pleasure to be around and always goes above and beyond. I have no hesitation in recommending her to any organisation.
Tina WalsburgerCommunications Director Edinburgh Festival.
”I have worked with Gaby across a range of performances ranging from the niche to the blockbuster and she’s always delivered above and beyond my expectations. Her understanding of the media and her problem-solving attitude has made her an invaluable person to have by your side. In a rapidly changing media landscape, she is fully across the strategies needed to ensure that diverse publications and audiences are engaging with the stories we present.
Amy GoodhewMarketing Manager, Carriageworks
